VR Experience

Fokus

As the Art Director for a Mercedes Benz VR exhibition setup, I led the creative design implementation for this immersive experience. Collaborating with Mackevision, we utilized Unreal Engine technology to bring the virtual reality environment to life. Central to the setup was the Oculus Rift, complemented by a 65-inch touch display, providing attendees and bystanders with an immersive glimpse into the world of Mercedes Benz.

Furthermore, I also designed a remote iPad app, enabling on-site hosts to guide users through the VR journey. In addition to visual aesthetics, my responsibilities included crafting the UI design and ensuring a seamless navigation pattern.