Lifestyle Configurator

Focus

The typical configuration of vehicles always takes place in a very linear process due to feasibility conflicts. It starts with the selection of an engine and then proceeds through the available equipment categories. Along this path, one often comes across things that are quite appealing but are not compatible with the current configuration.

Solution

The Lifestyle Configurator offers the opportunity to define one’s own style and taste in various steps and then receives a tailored selection of AI pre-configured vehicles based on an algorithm of Fraunhofer Institute. Details for all vehicles are visible, and users can subsequently schedule an appointment or have the configuration sent via email.

Impact

Initially, a first prototype was offered at the IAA in Frankfurt on a 56-inch touch display, allowing for acceptance testing and user feedback collection. Subsequently, the configurator was implemented in a web interface and connected to the Mercedes-Benz communication channels. This project was continued by the awesome guys Markus Mannes and Thomas Borowiak from Nolte&Lauth and also honored with three Red Dot Design Awards. Well done!