MERCEDES-BENZ
Car Configurator – iPad
iOS Full Configurator, UI Design – Art Direction
2014
Nolte & Lauth GmbH
Art Direction & UI Design
DESCRIPTION
The Mercedes-Benz iPad configurator provides an elevated product experience, offering personalized customization tailored to the connected retail environment. Over a 6-month period, I contributed to developing the Minimum Viable Product for the native car configurator, now known as Sales Tablet. This tool, implemented across the Mercedes-Benz retail network, stands out for its comprehensive visual configuration capabilities, including 360° views and full-HD quality. Noteworthy features include visual comparison functionalities, extensive dialogue options to support the entire customer journey, and an exhibition mode for self-service utilization at Points of Sale (POS) or events.
